B3Rss: MFS: Fellows - The Top 5 Questions To Ask Your Webmaster...

Charlie Cook's Marketing For Success - Profit Secrets

Fellows,

Frustrated with your website?

Wondering why it's not generating as many leads and sales as you'd like?

The simple answer is that it would be easy to blame the person who built your website. After all, you paid them.

But still, most websites don't work and they don't generate significant revenue. But the fact of the matter is, if your website was designed, written and marketed correctly, it could easily double your existing sales.

So let me ask you a question.

When you had your existing website built, what did you ask your webmaster, or web designer?

Obviously, I wasn't there when you had this conversation and when you agreed to pay them to build your site, but almost every website owner I've ever talked to has neglected to ask the 5 key questions to answer before the webmaster or designer builds any site.

And without this information, no matter how smart your web designer is, they won't be able to create a site that helps you attract clients and profits.

1. How Do You Generate Interest?
The key to getting people to your site is to give your prospects the information they want, not to lead with the sale. Marketing is a sequence and the first step is to get your prospect's interest.

What's your strategy for generating interest in your products and services?

2. How Do You Capture Leads and Get Permission To Market to Them?
Once you have a prospect at your site, the objective is to get them to give you permission to continue the conversation, to share tips, ideas, and solutions. To do this you need a clear strategy that helps you capture leads so you can follow up by email.

What's yours?

3. How Do You Educate and Build Trust?
Once a prospect has given you permission to market to them, the next step is to share a bit of your expertise with them, so they see how smart you are and get to know you and trust you. This is the key to creating a competitive advantage over all the other businesses that do the same thing you do.

Think about it. Who are your prospects going to buy from - the person who has already demonstrated an interest in them, provided helpful ideas and has proof of how great their services are, or just someone who has the standard boring web brochure?

You know the answer.

What are you doing on your website to share your expertise, educate your prospects and develop trust?

4. What Are You Doing To Convert Educated Leads Into Customers?
Once you have prospects that know you, like you and trust you - what strategies are you using to push them to make the decision to buy?

No matter how great your services and how great a prospect's need for them, procrastination is your biggest enemy. Even when I have a filling that I know I need to see the dentist about, I tend to procrastinate.

To counter your prospect's procrastination and get them to take action, you need a proactive strategy.

What's yours?

5. What Do you Do to Upsell Customers?
Did you know that most customers only spend less than half of what they'd be happy to spend with you?

Why?

In most cases, without an understanding of a more comprehensive solution you offer or a bundle of products you'd be willing to sell at a better value, they don't buy. All it takes is defining your upsell strategy. What's yours?
------

Do you have answers to each of the above 5 questions?

If you do, you're way ahead of most people. If not, don't expect your web master or designer to know the answers either. But do find someone who can help you with coming up with the answers.

To your success,

Charlie
MarketingForSuccess

P.S. If you have an established business here in the U.S. or Canada and are looking to attract more clients this year, contact Lauren about scheduling a free business consultation to put your 2012 profits on track. Just hit reply and include your phone number.

P.P.S. Gotta go. We've been getting fresh snow almost every day here in VT and my skis need to be exercised. I'm headed out for a few runs before lunch when I'll be back sitting in front of the fire and on the phone with clients.

Do You Have A Question For Charlie?

Drop me a line at questions@marketingforsuccess.com -- and you might see your question answered in an upcoming issue of More Business.

Want A Shortcut to Success?

Want help from Charlie to grow your business? Discover how to focus your time and efforts to work less and make more. Use this link >>

On occasion when coaching spots become available, Charlie takes on clients that qualify on a first come first served basis. If you're interested make sure to sign up ASAP. Find out more about getting one-on-one marketing guidance from Charlie >>

Charlie Recommends

If You've Got A Business - Do You Want Bits and Pieces of A Marketing Strategy or Do You Want the Whole System?

The Ultimate Marketing System

When you buy a car you get a key to open it, start the engine and drive it. You get the whole system to get you where you want to go. Isn't it about time you did the same with your marketing? Got a system that does everything you want it to do? One that does everything from get prospects attention, to helping you convert them into buyers?

Use this link to get the complete marketing system you need to grow your business >>

Just want to build your marketing system one piece at a time? No problem. Use this link >>