How to Win the PPC Championship

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SEW Daily January 17, 2012  RSS  Like  Follow How to Win the PPC Championship January 17, 2012 - In PPC, it's great to grab one of the premium positions above the search results – but you can still score (i.e. convert) even if you're in a side position. So what keeps PPC advertisers from crossing the 50-yard line of search and scoring? Melissa Mackey  |  Print version Newest International SEO Challenge: Hreflang & Canonical Tags January 17, 2012 - Google is telling us that we should use a regional subtag on each URL to help Google's spider figure out what kind of content is on each page and where it is intended. Google will then consider that the content is intended for that region. Michael Bonfils  |  Print version 10 Reasons to Use Foursquare Explore for Personalized Local Searches January 17, 2012 - Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile check-ins for badges and mayors. Check out these enticing perks that come along with the new features. Angie Schottmuller  |  Print version Social Networks Show Deeper Penetration, More Trust in Emerging Markets January 16, 2012 - A compilation of studies from eMarketer, PEW, and region-specific groups has examined social network use and trust for regions around the world. Emerging markets approaching more common internet access both used and trusted social networks more. Rob D. Young  |  Print version Monetate Launches Agility Suite, Enables Unlimited Real-Time Testing & Updates Without IT January 16, 2012 - Monetate, the cloud-based e-commerce platform behind 20 percent of all U.S. Black Friday online sales, has launched a new product suite that allows unlimited testing and site updates using real-time data, without coding or IT involvement. Miranda Miller  |  Print version 5 Stages of Coping with Loss of Search Query Data January 16, 2012 - Unfortunately, there isn't a silver bullet that will compensate for losing a rising percentage of keyword data in analytics. There are several things you can do to help gain insight and work around this obstacle. Experimentation is essential. Ben Goodsell  |  Print version Metacafe Morphs into Entertainment Network for M.E.N. January 16, 2012 - Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for marketers to connect with this hard-to-reach 18-to-34 year-old male demographic with M.E.N. Greg Jarboe  |  Print version Google Doodle Honors Martin Luther King, Jr. Day January 16, 2012 - Google today, on the 26th anniversary of Martin Luther King Jr. Day in the United States, is honoring the holiday and legacy of the preacher of nonviolent activism with a special Google Doodle. Also: a look back at past MLK Google Doodles. Danny Goodwin  |  Print version   Special thanks to Webinars Upcoming Events Improving Your Brand's Digital Presence Through Collaborative Search and Social Efforts Tuesday, January 24, 2012 1:00pm EST / 10:00am PST Marketing & Tech Jobs in 2012: Where are They and How to Land One? Thursday, January 26, 2012 1:00pm EST / 10:00am PST Landing Pages 3.0: What's new, What's hot, What's not Wednesday, February 1, 2012 1:00pm EST / 10:00am PST Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities Wednesday, February 15, 2012 1:00pm EST / 10:00am PST SES San Diego February 9, 2012 SES London February 20-24, 2012 SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers Apartment Services Group: Advertising Sales Reps Needed Commission: Apartment Services Group: Great Advertising Sales opportunity with fast growing young company DC Metro Area, Northern Virginia, Reno and Denver Firebrand Talent: PPC Executive – London Agency £25,000 + Bonus + Benefits: Firebrand Talent: PPC Executive required for a cool digital agency in London working on some awesome big name brands. Great career prospects on offer London, West End Firebrand Talent: Social Media Manager – Client Side £40,000 + Benefits: Firebrand Talent: Client side Social Media Manager required for a FTSE 250 listed financial traders in the heart of London's City. Incredible in-house role setting strategy and delivering campaigns London

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