5 Local-Mobile Recommendations for the Pay Per Call Comeback

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SEW Daily January 18, 2012  RSS  Like  Follow 5 Local-Mobile Recommendations for the Pay Per Call Comeback January 18, 2012 - With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for attracting and retaining targeted mobile customers. Bill Dinan  |  Print version 5 Things That Haven't Changed Online Since 1997 & 5 Lessons for Marketers January 18, 2012 - Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is the new portal, Google is the new AOL, Twitter is the new chat room, forums still rule, and search engines will never be perfect. Sarah Carling  |  Print version 10 Elements of a Perfectly Optimized Page January 18, 2012 - One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let's look at 10 elements. Gareth Owen  |  Print version Advertisement Landing pages that propel visitors toward their goals (and yours) Testing strategies to improve landing page effectiveness This webcast and guide discuss: - How to test and optimize landing pages across your site - Using analytics and segmentation to increase relevance - How Experian increased revenue per visitor by over 200% Download now Jerry Yang Quits Yahoo! January 17, 2012 - Jerry Yang is leaving Yahoo, the company he co-founded with David Filo in 1995. Yang's resignation from the Yahoo board of directors and all other positions with the company, effective today, was announced via a press release minutes ago. Danny Goodwin  |  Print version Google to Protest SOPA on Home Page Tomorrow January 17, 2012 - Millions of people visiting Google's home page tomorrow will be greeted with a link demonstrating the company's opposition to controversial anti-piracy bill SOPA, the Stop Online Piracy Act, as other sites plan for a complete blackout. Danny Goodwin  |  Print version Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records January 17, 2012 - 2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over 2010. Google dominated the global paid search market but lost ground to Baidu in the APAC region. Miranda Miller  |  Print version Twitter Enhanced Profile Pages: Brands Share Wins & Tips January 17, 2012 - A recent eye tracking study offered a look at user reactions to elements of brand pages on Twitter, including Promoted Tweets, embedded media, and the new header images. Bing and Coca-Cola share their experience with the new format Miranda Miller  |  Print version How to Win the PPC Championship January 17, 2012 - In PPC, it's great to grab one of the premium positions above the search results – but you can still score (i.e. convert) even if you're in a side position. So what keeps PPC advertisers from crossing the 50-yard line of search and scoring? Melissa Mackey  |  Print version Newest International SEO Challenge: Hreflang & Canonical Tags January 17, 2012 - Google is telling us that we should use a regional subtag on each URL to help Google's spider figure out what kind of content is on each page and where it is intended. Google will then consider that the content is intended for that region. Michael Bonfils  |  Print version 10 Reasons to Use Foursquare Explore for Personalized Local Searches January 17, 2012 - Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile check-ins for badges and mayors. Check out these enticing perks that come along with the new features. Angie Schottmuller  |  Print version   Special thanks to Webinars Upcoming Events Improving Your Brand's Digital Presence Through Collaborative Search and Social Efforts Tuesday, January 24, 2012 1:00pm EST / 10:00am PST Marketing & Tech Jobs in 2012: Where are They and How to Land One? Thursday, January 26, 2012 1:00pm EST / 10:00am PST Landing Pages 3.0: What's new, What's hot, What's not Wednesday, February 1, 2012 1:00pm EST / 10:00am PST Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities Wednesday, February 15, 2012 1:00pm EST / 10:00am PST SES San Diego February 9, 2012 SES London February 20-24, 2012 SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers Firebrand Talent: Web Analytics Manager £50,000 + Large Bonus + Benefits: Firebrand Talent: Web Analytics Manager required for a leading City financial traders in London for someone with strong Omniture Site Catalyst experience. London Apartment Services Group: Advertising Sales Reps Needed Commission: Apartment Services Group: Great Advertising Sales opportunity with fast growing young company DC Metro Area, Northern Virginia, Reno and Denver Firebrand Talent: PPC Executive – London Agency £25,000 + Bonus + Benefits: Firebrand Talent: PPC Executive required for a cool digital agency in London working on some awesome big name brands. Great career prospects on offer London, West End

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