Smartphones. Tablets. The ways consumers can shop for merchandise - from favorite cereals to the latest fashion trends - continue to grow. A new and increasingly powerful way to shop - and research in-store - is through a smartphone or other mobile device. Yet many merchants are slow to adopt mobile sites.
Good news for brick and mortar stores. A group of LIM College students, in conjunction with the National Retail Federation Student Association (NRFSA), has revealed new survey results that show 18-25 year-olds prefer to do their fashion shopping in-store rather than online.
The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space.
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